Ownership or quality, historical practices of branding served practical purposes, think of cattle branding, an artists signature or a brewers mark. Our modern concept of branding took shape in the late 19th century in part due to the mass production brought about by the industrial revolution. Businesses needed to find a way to distinguish their products from the competitors.

 

Branding has evolved into a sophisticated & strategic practice. Businesses use branding to create and express a unique identity and seek to find a way to connect emotionally with consumers.

 

At The World District our diverse team, with backgrounds not only in many field but also different regions of the earth, helps to bring an insight and uniqueness not many other agencies can replicate.