Personal Chef
Personal Brand
Aneta Burzinski, is a young holistic chef who had been dreaming of starting her own personal chef company while working for someone else
We wanted to see her dream come to life. We knew we could create a brand that not only reflected her style but also fosters trust with her clients
Mission
Originally, we were hired to create a Logo. Aneta hadn't even decided on a name...that was our starting point but it turned into a project that took us from a dream, to Aneta Burzinski now having her own private chef company with happy clients. You should try her food, check out her website to get in contact.
Vision
Fun - Vibrant - Warm
Aneta is fun-loving and warm-hearted and we wanted that represented in her Brand. In our discovery phase, we established Aneta's 5 year goal was to make a cookbook. Her original logo contained a mandala and her experience also included nutritional studies.
These elements are all applied to different parts of her Branding.
Objectives
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Come up with a memorable & relevant name.
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Establish a cohesive brand identity
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Develop a modern, user-friendly website
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Create elements for the website
Challenges
Aneta only had a dream, our job was to create her brand essentially from scratch. We believed in her potential and needed our work to inspire her to take that dream and make it a reality. Once we had the brand ready we were asked to create a website that could inform and convert potential clients into happy consumers
Solutions
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To come up with a name we analyzed other private chefs, catering & food companies. We also got to know Aneta, who had just become an aunt. While texting we noticed her last name began with the letter B & ABC....We had a name: ABCookin.
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In our discovery phase, we established that she was also a Nutritionist and aimed to help clients get away from the S.A.D. diet. Fruits and vegetables are a logical representation of health. We used paper as a texture element for her backgrounds to represent the "first pages" of her cookbook. We also blended into the background a mandala to represent her first efforts towards her company
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Since this was just the beginning of her company we advised her to use a website host that is easy to use and update herself to keep her long-term cost low. We analyzed other P.C. websites to emulate the necessary elements.
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Our final step was finding ways to showcase her food. Slow-motion videos were created with her photos to have a smooth & calming presentation of her cooking capabilities.
Results
Aneta B. Cookin is now a live site and a growing company. Her client list is getting longer and we are proud of the brand we have created for her. It was also a major spark for our company as it has shown us we can create a complete brand and the steps necessary to complete a big project.
Testimonial
"After countlessly delaying starting my own business due to lack of direction for my personal branding and even a name for it, the World District's teams creativity stepped in full force and they were able to see my vision clearer than I had. With not only bringing to life a name for my business and an exceptional logo, they also produced an amazing website for my business that has helped me gain new clients. They did all this in such a meticulous and prompt manner and I couldn't be happier with the outcome."
Aneta Burzynski